Hanley Care Homes is a family-owned and managed group of care homes in Norfolk, providing high quality specialist care for older residents, including those with dementia.

We applied our user involvement techniques most often seen in the not-for-profit sector to help establish a brand identity for this growing family-owned care home group. A sensitive and empathetic approach, combined with great photography and sympathetic design led to a group identity and suite of care home brochures that extol the strengths of the services on offer.

Category: Housing

Tags: Branding, Print Marketing, User Involvement