Project: Norfolk County Council Short Breaks Pathfinder Communications Strategy
STCOM was asked to develop a communications strategy for Norfolk’s £7 million programme to transform short break services for disabled children. We worked with a multi-agency group, convened by Norfolk County Council, to develop a strategy and went on to successfully deliver tactics, including newsletters, leaflets, a website, case studies, workforce development marketing materials and more in a project that spanned more than five years of delivery. Our communications work for this project was held up as best practice for other authorities to follow.
The parents group Family Voice (Norfolk) was involved at every step of the way with the short breaks communications process. Having seen our approach and the way we work with service users, they asked STCOM to work with them to develop their own marketing materials.
“STCOM has demonstrated a strong ethical approach to their work that fits exceptionally well with the public service ethos of the County Council. They have shown a rare ability to transform prosaic local authority policies, plans and strategies into interesting, readable publications that the public find accessible and relevant. Their work is inevitably characterised by imaginative and eye catching design which enhances the subject matter and helps get key messages across most effectively.”
Stuart Marpole, Service Manager – Special & Additional Needs, Children’s Services